Direct-to-consumer toilet paper titans Who Gives A Crap is celebrating the donation of more than $11 million to charitable causes, as co-founder Simon Griffiths adopts a “never say never” approach to business initiatives likely to drive donations towards the billion-dollar range.
Who Gives A Crap, a social enterprise that donates 50% of its profits to charities improving sanitation and hygiene worldwide, says donations have tipped into the eight-figure range after 10 years in business.
Those donations have flowed to projects like SHOFCO, which provides aerial water pipelines to impoverished communities in Kenya, and Splash, which aims to ensure all schools in Addis Ababa, Ethiopia and Kolkata, India,…