In recent years, the global food industry has witnessed a significant shift towards sustainability and traceability in sourcing ingredients. The demand for products with a transparent supply chain has grown exponentially, with consumers becoming increasingly conscious of the environmental and social impacts of their purchasing decisions.
Sourcing sustainable ingredients with full traceability has evolved from being merely a moral imperative to a solid business decision. According to recent studies, two-thirds of shoppers (64%) say they would switch from a brand they usually buy to another brand that provides more in-depth product information, beyond nutrition facts.*
Greater transparency in sourcing not only aligns with ethical values but also fosters greater brand loyalty. Beyond nutrition facts, the majority (80%) of shoppers cited other transparency indicators of importance…
