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The creation of a new company to run England’s top women’s football leagues has sparked fresh hope that clubs can capitalise on the rising popularity of the game to support investment and growth.
The revamp means that the Women’s Super League and the second-tier Championship will be owned by clubs, ending their integration with England’s Football Association. The creation of a separate entity is designed to accelerate professionalisation of the game.
Former Nike executive Nikki Doucet has been appointed as chief executive of the so-called NewCo, which will look to narrow the gap between the top two women’s divisions, “mandate” elite training facilities, and support players in pursuing new careers when they leave professional football.
Nikki Doucet…
