Banijay Entertainment CEO Marco Bassetti fittingly discussed creating an even bigger indie production and distribution colossus in once-imperial Rome on Monday.
“We want to define ourselves as an entertainment company,” after adding distribution and sports assets to an established production powerhouse, UK-based Bassetti said on stage at the Westin Excelsior Hotel as he addressed a global business upended by consolidation and technological disruption.
But while describing the super indie as “big,” Bassetti added that, against Silicon Valley competitors like Alphabet and Meta as they grow exponentially, Banijay has had to get bigger still. The move by Banijay to scale up follows earlier acquisitions, like Zodiak Media in 2015 and Endemol Shine in 2019.
Banijay, while enabling All3Media producers a bigger international footprint, has also extended and…
