WTSL, the Silver Lake-backed firm led by Patrick Whitesell, has made a strategic investment in Alex Cooper’s Unwell media company.
The exact figure was not disclosed, but the funding values the business, which includes Cooper’s Call Her Daddy podcast and other media, at $500 million. The plan is to use the investment to grow the company, including through acquisition.
“Trust has become the ultimate distribution channel and seventy million women a month tune-into Unwell,” Cooper said. “We’re scaling on all fronts, combining nimbleness, social-first premium content, and our understanding of culture to serve this highly influential audience. With WTSL’s backing, the company is now also poised to accelerate our media platform’s growth through acquisitions and investments.”
WTSL, which is led by Whitesell and Jason Lublin with clients including…
