Gas prices at the Costco in Boca Raton, Fla., are back to the Biden era, thanks to the sudden conflict between the United States and Iran. Customer traffic at a Rooms To Go showroom in Fort Lauderdale is down to a trickle. Local Spring Break activity is subdued.
Don’t let the glum spending habits of today cloud what’s to come, says one prominent ad trends analyst. For Brian Wieser of Madison & Wall, it’s “so far so good, with meaningful risks” for the economy. That’s why he’s raising his U.S. advertising forecast again.
But is the upward momentum absent of broadcast media?
