The ProShares – S&P 500 Dividend Aristocrats ETF (NOBL 0.43%) and the iShares Core High Dividend ETF (HDV +0.38%) differ most on fees, dividend yield, and sector concentration, with HDV coming in cheaper and more income-focused while NOBL emphasizes equal-weighted dividend growth stocks.
NOBL and HDV both target U.S. companies known for strong dividends, but approach this goal differently. While HDV focuses on high current dividend payers, this leads to distinct cost, risk, and return profiles that may appeal to different types of investors.
Snapshot (cost & size)
MetricNOBLHDVIssuerProSharesISharesExpense ratio0.35%0.08%1-yr return (as of 2026-03-11)8.8%17.6%Dividend yield2.1%2.9%Beta0.760.42AUM$12.1 billion$13.8 billion
Beta measures price volatility relative to the S&P 500; beta is calculated from five-year monthly returns. The 1-yr return represents total return over the trailing…
