KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after completing 11 intense weeks of competition. The field of 193 competing teams, including 60 from colleges and universities outside the United States, was narrowed to just six finalist teams, with three of the finalists from Western and coached by Dr. Scott Cowley, associate professor of marketing.
Earning first place were Madyson Brady from South Rockwood, Minnesota, Taylor Cook from Kalamazoo, Michigan, and Laura Koch from Chelsea, Michigan. Cook served as the team captain.
Earning third place and a What’s Trending Innovation Award were Jorge Aguilar-Mendez from Kalamazoo, Michigan, Henri Cornell from Middlebury, Indiana, Maya Hamood from Dearborn, Michigan, and Samantha…
