While tourism leaders hope that a weakened dollar will inspire more visitation to the U.S., increased visa fees and domestic price jumps may offset those gains, as the U.S. battles a reputation for being low on value.
According to a new study from the National Travel and Tourism Office, cost-related factors — price and value for money — are ranked as the weakest parts of the U.S. travel experience for international tourists. The report, released this month but using data collected from international travelers in 2023, shows that the U.S. ranks highly in most categories the study looked at, such as shopping, culture and leisure and transportation infrastructure. But when it comes to delivering value for money, the U.S. is at a competitive disadvantage in almost all categories.
The study was done in 2023, when the dollar was stronger than it is now. According to Morgan Stanley, the…
