According to surveys, a staggering 86% of Americans hold a favorable view of small businesses, celebrating their vital contributions to both their local communities and the broader economy. These businesses offer a level of personal connection and high-quality service that often can’t be matched by larger corporations, which has garnered them a special place in the hearts of consumers.
But beyond just personal touch and high-quality customer service, small businesses with less than 500 employees also play a critical role in job creation and contribute to an impressive 44% of the U.S. economic activity. Indeed, small businesses, despite being labeled as ‘small’, aren’t so small after all – they make up almost 99.9% of all American firms.
Interestingly, of these businesses, around 6 million maintain a payroll. This not only implies their significance in driving national…