Perelel, the female OB/GYN-founded vitamin company reimagining reproductive health, closed a $6 million Series A financing round, led by Unilever Ventures, Willow Growth, and Selva Ventures. The company has raised a total of $12.1 million in funding to date.
WHO: Launched in 2020 by Alex Taylor, Victoria Thain Gioia, and Dr. Banafsheh Bayati, Perelel is the first OB/GYN-founded vitamin company pioneering a new standard for supporting women at every stage of their reproductive life cycle. The brand has launched nineteen products in three years that provide expertly formulated vitamins that deliver the right nutrients at the right time. Launched as a DTC subscription business, Perelel is now in over 250 doctor’s offices, Erewhon, Revolve.com, and FreePeople.com.
In addition to supplements, women become a part of the Perelel community with access to vetted, curated,…
