A young woman whose dream to study for a civil engineering degree was shattered by her lower matric results has turned her disappointment into a booming business in the construction industry.
Alice Madisha overcame her failure to land a place for the degree and instead studied quantity surveying which soon turned into a business venture into construction management.
Madisha says during her stint as a quantity surveyor she identified identify gaps in the industry and partnered with her mentor Jannie Smith to form Smith Madisha Construction.
Today the business has overseen major projects such as the construction of a Woolworths shop in Roodepoort and bagged her a nomination for the business woman of the year award. Madisha says she saw that the industry lacked basic business skills such as information flow, programming, business ethics and cash flow to pick her niche.
