E-commerce is one of the fastest-growing industries in the world. On today’s episode of The Small Business Show, we’re joined by Sharon Gai, founder of Culture Fluid, author, keynote speaker, and former Head of Global Key Accounts at Alibaba. Sharon’s book, “Ecommerce Reimagined: Retail and Ecommerce in China,” guides the Chinese ecommerce markets for business people and scholars.
China boasts the world’s largest ecommerce adoption rate, with a $5.6 trillion retail sector. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Ecommerce Reimagined: Retail and Ecommerce in China, written from the heart of the largest ecommerce platform in the world, aims to provide context for students and academics interested in learning how ecommerce has shaped the Chinese retail space, as well as meet the growing needs of entrepreneurs and businesses hoping…
