The numbers don’t lie – women’s cycling is on the rise. Viewing figures for races like the Tour de France Femmes avec Zwift and Paris-Roubaix Femmes avec Zwift prove that the appetite is there, as does Nike’s recent involvement in FDJ-Suez.
It’s not just cycling that is experiencing this surge in attention. North America has seen success with the PWHL – the Professional Women’s Hockey League – and plans for a new Women’s Pro Baseball League were announced early in 2025 to the joy of League of Their Own fans everywhere. Only last week, Women’s Elite Rugby, a new rugby league in the United…
