These numbers tell a compelling story in concise terms, explains Dunham.
“We use tables to show the importance of the industry and build
content points,” he said. “You’ve got five minutes in front of a
legislator to tell them what’s important. Everything comes from the
data, and all of that is available, but in the end, they want to know
the bottom line.”
The report provides state-by-state statistics, which is designed to
be utilized by Health & Fitness Association members when
communicating with local and state policymakers. These are valuable data
points for grassroots advocacy and networking with industry colleagues.
“Knowing where your allies are can help when there are public policy
or public affairs issues,” he said. “It’s always better to have friends
with you.”
More than 115 attendees from health clubs, studios, and suppliers are
participating in the fly-in,…
