If you’re a streaming service lucky enough to have a hit series on your hands, congratulations — now the hard part begins.
Keeping that series on the air, let alone growing its audience over time, can be a daunting task. But there are data patterns worth taking note of that can be helpful for programmers, according to a new Luminate study, “Release Strategies for Music & TV,” which examines everything from binge vs. weekly distribution to the risks of waiting too long between seasons.
LISTEN to the full conversation on Variety’s “Strictly Business” podcast
“It’s not as simple as just the longer the break, the more viewership declines,” said the report’s author, Luminate analyst Tyler Aquilina, on the latest episode of the Variety “Strictly Business” podcast. “The correlation is not that straightforward. But based on estimated…
