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Every time Taylor Swift shows up in Kansas City, people eat more donuts.
Last July, Donutology’s two stores in the city made 20,000 donuts in a single weekend after marketing “Tayl-gating” 30-packs, including Lavender Glazes and Caramel Is a Cat bismarcks, to meet the demand of 74,000 Swifties at two Arrowhead Stadium concerts. The stores hastily hired former employees for around-the-clock frying and assigned their marketing director, Abby Meyer, to help in the packaging department. “It hasn’t really died since then,” Meyer says.
Unlike other U.S. cities on last summer’s Eras tour, Kansas City’s Swiftie boom continues, thanks to the singer’s high-profile presence in the city this fall with her boyfriend, Travis Kelce of the NFL’s Chiefs. And Donutology isn’t the only one cashing in on the buzz:…
