In another sign of the growing importance of video podcasting, a new analysis from S&P Global Market Intelligence shows that podcast listening in the United States is experiencing significant growth, increasing 10 percentage points in early 2026, with nearly 60% of US online adults now reporting they listen to podcasts.
(Image credit: S&P Global Market Intelligence)
S&P Global Market Intelligence attributed the surge in usage to the evolving landscape of podcast content and the rising popularity of video podcast platforms.
Other highlights from the analysis include:
- Age emerged as the clearest differentiator for podcast consumption patterns, with respondents aged 55+ comprising 44% of the survey population but accounting for only 17% of listeners. The 25-34 age group forms the largest single segment of podcast listeners, representing a significant generational gap in adoption….
