The River City Company is celebrating the continued success of its Scenic Storefronts Program, an initiative designed to help small businesses enhance their storefronts, strengthen commercial corridors, and create more welcoming destinations throughout downtown Chattanooga.
By providing 1:1 matching grants for storefront improvements, the Scenic Storefronts Program helps business owners invest in permanent enhancements that improve curb appeal, preserve historic character, and contribute to the vibrancy of the city’s commercial districts.
Some of the recent grant recipients include Oui Oui Boulangerie, Petal and Pour, and Scoop Around Ice Cream Bar, three locally owned businesses whose storefront improvements are already making a lasting impact on their customers and the surrounding community.
Since launching the program in November of 2025, eleven businesses have…
