For the past couple years, there has been a rise in TikTok creators promoting “quiet luxury” to viewers. Their content — coined “RichTok” — consists of storytimes, get-ready-with-mes, clothing and jewelry hauls, travel vlogs and other videos showing off their lavish lifestyles. These videos, garnering millions of views, casually display influencers’ wealth, making it an integral part of their content.
As a result, the trend of “quiet luxury” and similar content showcasing extreme wealth has become popular as viewers aspire to be of the same economic status, imagining what their lives would be like if they had the amount of money spent in a TikTok.
Class admiration is nothing new. Historically, wealth and luxury have consistently been sought after, but never has it seemed so palpable as with the rise of social media. Previously, exorbitant wealth…
