The PGA Tour has rejected a private equity offer from one of the most powerful entities in sports.
It is no secret that several companies are vying to provide financial backing to the PGA Tour amid the tour’s ongoing discussions with Saudi Arabia’s Public Investment Fund, calling into question if the PIF deal will ultimately come to fruition. Endeavor, the parent company the WWE, the UFC, and sports agency IMG, and which has a market value of close to $10 billion, was one of the primary interested investors. Endeavor CEO Ari Emanuel confirmed his company’s bid just weeks ago. “We are in the sports business,” Emanuel said earlier in October. “I’m an avid golfer. It’s one of the great sports. I love it. I think we could add to it what we’ve added to all of our sports based on the flywheel…
