New York Gov. Kathy Hochul signed two bills Thursday to boost AI transparency in the film industry.
The first requires entities who produce or create an advertisement to disclose whether the ad includes AI-generated synthetic performers, while the second requires consent from heirs or executors if a company wishes to use the name, image, or likeness of an individual for commercial purposes after their death. Gov. Kathy Hochul described these as “first in the nation” policies and committed to continuing protecting performers.
“We will have responsible AI policies in the state of New York,” Hochul said at a press conference at the SAG-AFTRA offices in New York City Thursday.
“It’s a time where we do want to embrace innovation,” she continued. “But not to the detriment of people. That has to be the dividing line right there.” She went on to…
