New report shows economic impact of tourism in state, region
Published 10:00 pm Wednesday, May 6, 2026
SALEM — A new report by Travel Oregon shows that the tourism industry is alive and well and has a significant financial impact on every county in the state.
Tourists spent $14.6 billion in the state in 2025. In Eastern Oregon, the tourism industry brought in $549.5 million, with $250.6 million of that coming from Umatilla County alone. In Morrow County, tourists brought in $18.6 million in 2025.
Todd Davidson, CEO of Travel Oregon, said he isn’t surprised by those numbers.
“Tourism is one of the primary drivers of the Oregon economy,” Davidson said. “Money spent by people traveling in Oregon are new dollars. When you have that infusion of…
