(NewsNation) — Lululemon’s billionaire founder Chip Wilson is blasting his former company’s push toward diversity and inclusion.
Wilson, who stepped down as company chairman following a 2013 controversy, spoke with Forbes about his new business ventures and his battle with muscular dystrophy, but he also shared feelings on Lululemon’s current business model — and criticized the company’s “whole diversity and inclusion thing.”
“They’re trying to become like the Gap, everything to everybody,” Wilson said in the Forbes interview. “And I think the definition of a brand is that you’re not everything to everybody. … You’ve got to be clear that you don’t want certain customers coming in.”
Forbes, in its article, did not say whether Wilson specified which customers Lululemon shouldn’t “want.” But the article quoted Wilson as…