Javae’ Wright Sr. has two passions: sports and style. About 20 years ago, he decided to combine the two.
And thus, Leadaz International Sportswear — later rebranded as Leadaz Athletic Footwear — was born in 2002. Wright, who had ambitions of being “the next Nike,” knew it would take time to build the brand and worked at it slowly and deliberately.
In 2006, he developed Lead4Life Seminars, a business that partners with local schools to provide motivational talks for students.
Leadaz was still in the works, however, and Wright said the COVID-19 pandemic actually proved to be a pivotal moment for the business, which turned its focus to team sports.
He felt it was important to prepare for the demand that would emerge once high school athletics returned…
