IT, as defined by pop culture, is a dark room and someone hacking their way through a crisis. In reality, modern IT means managing devices, access, security, compliance, and support – continuously, invisibly, and at scale. It’s one of the most operationally demanding functions in any business, as any founder or operations lead will tell you. Because of the constant demands of the role, more than 80% of U.S. businesses outsource this mission-critical function to Managed Service Providers (MSPs) – specialized services firms that function as an external IT and security department.
The MSP market is the backbone of the US tech economy. MSPs collectively generate over $200B in annual revenue across roughly 40,000 independent businesses. As technology becomes more central to how every business runs, the need for someone to manage it has…
