Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.
Jake Mack has spent years at the center of some of the biggest business stories on television. As the booking producer for FOX Business Network’s The Claman Countdown, he fields over a hundred pitches a day and has helped land high-profile interviews with CEOs such as Nvidia’s Jensen Huang, eBay’s Jamie Iannone and M13’s Carter Reum. In this Q&A, Mack pulls back the curtain on what makes a pitch stand out, how to prepare executives for live TV, and why timing and news value matter more than anything when pitching one of the most watched business shows in the country.
What advice do you have for PR pros pitching Fox Business?
My advice to PR pros is to really know the show you are pitching and the anchor’s…
