The way we use social media is changing. Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences.
Customers expect far more direct experiences from the brands they’re buying from; according to The 2025 Sprout Social Index™, consumers believe companies should make personalized experiences their highest priority this year.
Achieving personalized experiences across social media can be a challenge, but WhatsApp is the perfect platform for the job. WhatsApp’s popularity has exploded—it’s now in the top four most used social media apps worldwide by number of monthly active users. Below, we’ve explained how to use WhatsApp for business, including how to offer direct communication to your…
