Players compete in the final match of the Village Basketball Association Championship Tournament, held in Taipan Village, Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou Province, on January 2 (XINHUA)
For die-hard sports fans, watching sports goes far beyond living rooms, neighborhood fields and local stadiums. They book weekend getaways, traveling for up to thousands of kilometers to immerse themselves not only in matches but also in new cuisines and cultures.
The love of sports also inspires many to purchase team merchandise, and invest in personal training and high-quality sporting and fitness equipment. Meanwhile, cities around China are also realizing that a thrilling game worth traveling for is one of the most effective means to boost consumption and promote culture.
“I’m not a die-hard soccer fan, but I plan to watch a Jiangsu Football City League (Suchao) match…
