Hootology, a market research platform marrying trusted research principles with modern technology, today announced a $1.1 million pre-seed round and the launch of HOOQZ, a GenAI-powered market research tool that hosts dynamic discussions in simulated environments to gain qualitative insights at quantitative scale. Hootology, which has an established client base of Fortune 100 companies and has been operating since 2016, will use the investment to further advance its product suite and support team growth.
The marketing research and analysis services market is worth an estimated $83 billion, yet many of the insights used by marketers and strategists are woefully inaccurate. Outdated research tactics and serious fraud scandals have made it challenging for those who rely on market research to discern what data and research can be trusted to deliver valuable…
