Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have.
Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work with, along with what platforms will be key for that content.
U.S. annual creator economy ad spend set to rise by around 18%
The IAB’s latest report noted that this year, the U.S. annual creator economy ad spend is set to reach $37.1 billion. But it also forecasts that next year, that figure is set to increase to $43.9 billion.
What’s interesting is where the bulk increases are coming from.
Looking at how that ad spend will be split, the IAB report, which cites Advertiser Perceptions data, stated that $13.2 billion is expected to come from…
