Apex Gym, the passion project of small business owner Amelia Lawes, has received much needed digital strength training from Steven Bartlett and the Vodafone Business V-Hub.
As soon as you step through the door, it quickly becomes clear that Apex Gym in Bishops Stortford is different from other gyms. It’s not aimed at the usual hypercompetitive gym crowd, posing in front of mirrors. Indeed, there are no mirrors at all, with Apex’s welcoming atmosphere attracting customers usually put off or intimidated by gyms, from people with special educational needs to those with confidence issues.
It all stems from the experiences of Amelia Lawes, the founder of Apex Gym. “I used to be a support worker and I took this guy with Down Syndrome to a gym, and he didn’t really like it. He didn’t feel as though he ‘fitted in’ in his words,” Amelia told Vodafone UK News.
“It was from…
