Summary: Guanajuato is seeking to move beyond traditional automotive manufacturing through its “mindfacturing” strategy, which is aimed at attracting investors while combining the state’s established industrial base with technology, R&D, AI, software and skilled talent to attract higher-value investment. With US$4.18 billion in committed investment, US$37.99 billion in 2025 exports and a large automotive supplier network, the state is positioning itself for nearshoring and evolving North American supply chains while the USMCA review continues.
Guanajuato is positioning its manufacturing base for the next stage of North American industrial development by combining its established automotive ecosystem with a state policy focused on technology, research and development and skilled talent.
Known as “mentefactura (mindfacturing),” a combination of mente (mind)…
