Google (NASDAQ: GOOGL) is permitting issuers of exchange-traded funds (ETFs) to advertise on its platform, although it’s anyone’s guess whether it will boost the tepid public response to the investment products.
Last December, Google announced that it would update its policy on ‘Cryptocurrencies and related products’ on January 29. The major change being planned was that “advertisers offering Cryptocurrency Coin Trust[s] targeting the United States may advertise those products and services.”
There were a few caveats, including advertisers first garnering account certification by Google. Monday’s updated policy doesn’t specifically mention ETFs, but it does define Cryptocurrency Coin Trusts as “financial products that allow investors to trade shares in trusts holding large pools of digital currency.”
The announcement had BTC maximalists positively giddy at the…
