The R&A is introducing a series of new digital experiences for the AIG Women’s Open, giving fans more ways than ever before to discover, follow and connect with the world’s best players during the Championship’s 50th edition.
Whether attending Royal Lytham & St Annes in person from July 29-August 2, or following from around the globe, fans will enjoy a more personalised and immersive Championship experience, with a range of new features designed to bring them closer to the players and every moment of the action.
Leading the newly enhanced digital experience is the ‘Find Your Player’ personality quiz, an interactive feature that matches fans with a player based on their personality and interests before encouraging them to follow their journey throughout Championship week via the mobile app.
The official AIG Women’s Open app has also been enhanced with a new…