The 153rd Open at Royal Portrush set a new benchmark for attendance, broadcast viewership and digital engagement as the return of golf’s original championship to the iconic Antrim coast delivered an unforgettable spectacle and captivated fans worldwide.
A record 278,000 fans marked the highest ever attendance for The Open held outside of St Andrews, underlining again the immense passion that exists for golf throughout the island of Ireland.
For the first-time ever, all Practice Days were sold out with a record 90,000 fans attending while 19,000 children were able to enjoy The Open as part of the long-running ‘Kids go Free’ initiative. More than 1.2 million applications were received for tickets in the ticket ballot.
The Open’s reach extended far beyond Royal Portrush to millions of TV viewers worldwide. In the UK, Sky Sports recorded its most-watched Open ever…
