On an unmissable day of world-class sporting drama, Sky Sports created its own history by breaking viewership records on Sunday [April 13], delivering its most-watched day ever.
Driven by a packed day of wall-to-wall action, from the Premier League and F1 to tennis, golf, IPL, SPFL and the EFL, Sky Sports reached 7.5 million viewers on linear channels on Sunday, with a record average audience of 1.3 million tuning in between 6am and 2am, marking a record 19% share of total TV viewing, and a 39% share among under-35s – both higher than any terrestrial broadcaster.
The day culminated with Rory McIlroy’s historic Masters victory at Augusta, completing the career Grand Slam in front of a record peak audience of 1.85 million viewers, commanding 37% of total TV viewership.
Sky Sports Managing Director, Jonathan Licht, said: “Sunday was a day of…
