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German football clubs have backed a move to bring in private equity investment after two previous failed attempts, as they seek to increase the value of broadcast rights and develop a global audience.
Private equity firms Advent, Blackstone, CVC Capital Partners and EQT have all submitted offers to buy a stake of less than 10 per cent in a new entity that would control the broadcast and commercial rights of the top two tiers of German football, according to people familiar with the process.
Deutsche Fussball Liga, the league operator, is hoping to raise up to €1bn from investors, the people said. The money raised would be used largely to improve German football’s broadcast product, with the aim of increasing the value of international media rights.
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