Capturing the expected retail investor boom in ETFs is top-of-mind for DWS, global head of Xtrackers sales Simon Klein told ETF Stream, with the German asset manager now boasting 21 partnerships for digital distribution of its ETFs.
After entering the market in 2006 as DB Xtrackers – previously part of Deutsche Bank’s investment banking arm – the now DWS ETF brand first looked to tap the underserviced demand for more complex synthetic ETFs.
In 2009, DWS was the fastest-growing ETF issuer in Europe, led by its $7bn EONIA ETF – now the $4.2bn Xtrackers EUR Overnight Rate Swap UCITS ETF (XEON).
Soon, the Global Financial Crisis (GFC) would take the sheen off its synthetic-first approach, prompting the firm to start launching physical ETFs in 2014.
The German asset manager, now Europe’s third-largest ETF issuer, has a “supermarket approach”, Klein (pictured) said, which saw…
