For 16 years, Bradley Company’s Healthy Handwashing Survey has tracked how Americans’ public restroom expectations shape their behavior – offering an unmatched view of shifting hygiene trends and their business impact. The 2025 results confirm a powerful truth: restrooms aren’t just functional spaces – they’re a mirror of a facility’s management, brand, and values. Whether they fall short or exceed expectations, the impact on customer perception, loyalty, and spending is immediate.
The survey finds:
– 84 percent say an unclean or poorly stocked restroom damages a business’s image
– 75 percent will think twice before returning after a bad restroom experience
– 71 percent are more likely to return — and spend more — at businesses with clean, well-maintained restrooms
“A restroom is a very…
