Small businesses can’t afford to overlook their online presence. Search engine optimization, SEO, is a game-changer and is the key to becoming discoverable online. In today’s episode of The Small Business Show, Darren Tessitore, owner and CEO of Thrive Management, will share his best tips to improve your business’s SEO strategy.
First, it is essential to understand how consumers search for businesses online. So, Tessitore provides an overview of the typical consumer journey to discovering a new local business:
- First, customers begin a query in a maps app using the “near me” filter.
- Then, they visit your official website and social media site.
- They read reviews to verify the company’s reputation.
- Finally, they make their decision.
This unlocks a new question: how do you make sure your business appears when someone searches nearby? The key is in…
