“Cuban women are very vain. They may lack food, but their nails, hair, eyelashes, and feet always have to be well-groomed,” Darias said.
There is no official figure on the number of these specialized businesses, but since the pandemic, the small private spaces have flourished, and some have turned it into an art form.
Manicurists have also learned to become content creators with sophisticated social media accounts to promote and sell their services, taking advantage of Cuba’s not-always-reliable connection to the internet.
Manicurist Dayana Roche showcases some of her numerous social media postings.
“It is the fundamental tool to attract the public, the clients. And you have to create a lot of content (on social media) networks because that’s where everyone sees your work,” said Roche.
It’s a way of earning a living. Some are university graduates, but this job offers a good…
