The economics of the creator economy
I haven’t been able to shake something that ur-creator Emma Chamberlain said on Emma Grede’s podcast about a month ago. She was talking about influencer marketing and the creator economy, an economy that she very much helped build over the past decade as one of YouTube’s biggest breakout stars.
Here’s what she said:
“The bubble seems to be bursting. But it’s not fully bursting yet. It’s like it’s bursting in slow motion. And it’s like right now the needle is in it, all the way in the balloon, right before it’s about to burst. And it hasn’t quite burst yet.”
— Emma Chamberlain
Maybe it’s too early to be alarmed, but creators should be on alert: The branded content side of the creator economy, at…
