Total spending on fast-moving consumer goods – expendable items such as food and drink, or clothing – in China slipped 0.9 per cent year on year during the third quarter of 2023, according to a joint study released by global consultancy Bain & Company and market research firm Kantar Worldpanel earlier this month.
Consumers, spooked by concerns about job prospects amid a bleak economic outlook, continue to actively hunt bargains when they purchase consumer goods such as personal care products, the study found.
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White Rabbit, China’s beloved homemade candy, tries to modernise whilst maintaining tradition
White Rabbit, China’s beloved homemade candy, tries to modernise whilst maintaining tradition
“The time-honoured brands also fell victim to a slowing economy, but their great history could help them wade through economic turbulence,” said Han.
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