Despite more than a decade in the business lexicon, Communications Platform as a Service (CPaaS) still sits in a grey zone for many executives. Awareness can be high, yet understanding of its strategic potential remains patchy. Too often, discussions are dominated by “speeds and feeds”, the technical capabilities of programmable communications, rather than the tangible outcomes they enable.
As Neelam Sandhu, CMO of Vonage, observed at this year’s CPaaS Acceleration Summit Amsterdam (CASA 2025):
Too often, we speak in ‘speeds and feeds,’ focusing on the technical detail without showing the real outcomes. That makes it hard for enterprises, industries, and even consumers to get excited about the vision.”
Sandhu drew a comparison to the early days of cloud computing. Few were stirred by lists of virtualisation features; everyone was…
