All-New Destination Marketing Initiative Launches as the U.S. Prepares for Historic 2026 Events, Including FIFA World Cup, America’s 250th Anniversary, and Route 66 centennial
LONDON, Oct. 20, 2025 /PRNewswire/ — Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ambitious marketing initiative to date. The campaign debuts during this week’s Brand USA Travel Week U.K. and Europe, now in its seventh year, which connects U.S. destinations with leading international buyers and media from 20 countries. Today’s announcement comes as international travel continues to drive meaningful economic impact. Year-to-date through July, travel and tourism exports totaled $147 billion, up two percent year-over-year. That…
