BETHLEHEM, Pa. — With TikTok on the brink of banishment, local business owners who rely on the popular social media platform are scrambling to come up with a Plan B.
“We’re panicking,” said Lauren McChesney, co-owner of Shankweiler’s Drive-In Movie Theater in North Whitehall Township.
“It was one of the best ways to reach out to new people.”
“Just because the app is owned by a Chinese company, there’s an assumption that they will, in a sinister sense, use the algorithm to manipulate user sentiments to favor communism.”
Jefferson Pooley, affiliated professor of media and communication at Muhlenberg College
TikTok, a social media app known for the creation and sharing of short-form video content, is set to be banned in the United States on Sunday, according to a law passed by Congress in December.
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