Accenture has reportedly begun calling its near 800,000 employees “reinventors”, as the consultancy tries to position itself as a leader in artificial intelligence.
The consultancy’s chief executive, Julie Sweet, has already started referring to staff by the new label and the business is now pushing for the term to be used more widely.
The “reinventor” label came from a reorganisation across Accenture in June, which merged its strategy, consulting, creative, technology and operations divisions into a single unit called “Reinvention Services”.
The rebranding exercise comes three years after the consulting company renamed its interactive division to Accenture Song, as it looked to become a leading player in the global creative advertising industry. The rebrand was widely mocked.
“From the people that brought you Accenture Song now come the ‘reinventors’, staff are going…
