BALTIMORE — Before Kraft Heinz introduced its Lunchables Grilled Cheesies frozen sandwich, the startup A Friendly Bread offered an adult version of the concept that uses sourdough bread. Lane Levine, founder of A Friendly Bread, wanted to offer consumers a convenient frozen product that would be perceived as a premium item.
“I originally began (this) as a fresh bread business in 2018 and started selling at farmers markets and doing bread delivery,” Mr. Levine said. “When we would be at farmers markets, customers would come up to me and show me photos of what they were doing with my sourdough product; turning them into gourmet foods.”
The ideas inspired Mr. Levine to begin experimenting with his bread and turn it into his grilled cheese sandwiches. Grilled cheese night dinners at a local apartment complex is where he developed flavors and learned how well the sourdough bread…
