Lululemon’s controversial founder Chip Wilson is again facing criticism for his latest remarks regarding the company’s diversity and inclusion efforts.
In a recent article by Forbes, Wilson objected to the company’s use of models with a range of body types, whom he said looked “unhealthy,” “sickly” and “not inspirational.”
“They’re trying to become like the Gap, everything to everybody,” Wilson said in an interview with the magazine.
“And I think the definition of a brand is that you’re not everything to everybody … You’ve got to be clear that you don’t want certain customers coming in.”
Wilson’s views have prompted backlash, including calls to boycott the brand by Lululemon customers on social media, to Canadian designers calling for the end to anti-fat sentiment and exclusionary biases in the fashion industry.
“Clothing is powerful and it is political,” said Connally McDougall,…
